Cédric HANON

MARKETING & COMMUNICATION STRATEGIST

48 years, single, 1 child

Trilingual ›  FR - NL - EN

rue de Spontin 77, 5360 NATOYE

cedric.hanon@goodswitch.be
+ 32 479 744 809  

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MAIN COMPETENCIES

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Impactor

 

translating business objectives in marcom targeted actions.

Swiss army knife

 

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strategist, team exciter, hands on, excel magician, humorist.

Systemic thinking

 

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to picture challenges and opportunities

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EDUCATION & TRAININGS

  • Digital marketing › E-net Business

2020

  • Community management › ICHEC Enterprise

2017

  • Media training & crisis communication › Expert academy

2015

  • Project Management › Davoise

2012

  • Master in cognitive psychology › ULB

1997

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EXPERIENCES

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​GOODMAN

Marketing & Communication Director for Continental Europe

 

2018-2020

  • defined marketing & communication strategy and budget 

  • developed and rolled out digital campaigns across CE

  • managed marketing teams across 10 countries (12 FTE) 

​GSK

Corporate Communication Strategist

 

2017

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  • organized a global event for 150 executives + a digital version for 450 employees  

  • defined & launched communication plan for the Medical department  

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​AXA

Corporate Communication Manager

 

2011-2016

  • advised the CEO and CMO on internal and external positioning 

  • coordinated communications of transformation programs and reorganizations 

  • coordinated daily newsroom with marketing, sales, HR, and group communication 

Senior Change Manager

2011

IT Talent Manager

2009-2010

ACV-CSC

HR Coordinator

2006-2008

NASHUATEC

Business Development Manager in IT Document Management Solutions

2004-2005

IT Consultant in Document Management Solutions

2000-2003

ECONOCOM

IT Service Engineer detached by SmithKline Beecham (GSK)

1999

SYNAPS

IT Trainer detached by the European Commission

1998

UNIVERSITE LIBRE DE BRUXELLES

Research Assistant at the Laboratory of Experimental Psychology

1993-1997

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PERSONAL PROJECT

GOODSWITCH

Founder

 

2020

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​developed and launched goodswitch.be, an innovative B2B2C platform to embark individuals and companies in a virtuous circle to recapture 200% of the CO2 we all emit by planting trees

OTHER INFO

  • Trilingual : French native, very good command of English and Dutch (daily practice)

  • Advanced level in digital marketing, expert level in Microsoft Office 

  • Comedian, moto, cinema