Cédric HANON
MARCOM & CHANGE ENGAGER
49 years, single, 1 child
Trilingual › FR - NL - EN
rue de Spontin 77, 5360 NATOYE
cedric.hanon@goodswitch.be
+ 32 479 744 809
MAIN COMPETENCIES
Impactor
translating business objectives in marcom targeted actions.
Swiss army knife
strategist, team exciter, hands on, excel magician, humorist.
Systemic thinking
to picture challenges and opportunities
EDUCATION & TRAININGS
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Prosci® Certified Change Practitioner › Nexum
2022
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Digital marketing › E-net Business
2020
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Community management › ICHEC Enterprise
2017
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Media training & crisis communication › Expert academy
2015
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Project Management › Davoise
2012
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Master in cognitive psychology › ULB
1997
EXPERIENCES as freelance
LARCIER - INTERSENTIA
Communication Program Manager (1 year mission)
Development and roll-out of internal communication strategy to support cultural and business transformation
2021-2022
BPOST GROUP
Communication Program Manager (8 months mission)
Coordination of marketing, business activation, internal communications, & employer branding campaigns for the exceptional sponsoring of UCI 2021 World Championship by bpost Group and its European entities
2021
GOODMAN
Marketing & Communication Director for Continental Europe (2 years mission)
2018-2020
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Definition of marketing & communication strategy and budget
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Development and roll-out digital campaigns across CE
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Management of marketing teams across 10 countries (12 FTE)
GSK
Internal Communication Program Manager (1 year mission)
2017
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Organisation of a global event for 150 executives + a digital version for 450 employees on the evolution of stakeholders engagement regarding vaccination topic
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Definition & launch of the internal communication plan for the Medical department
EXPERIENCES as employee
AXA
Communication Manager (5 years)
2009-2016
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advised the CEO and CMO on internal and external positioning
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coordinated communications of transformation programs and reorganizations
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coordinated daily newsroom with marketing, sales, HR, and group communication
Change Manager (1 year)
Talent Manager (2 years)
ACV-CSC
HR Coordinator
2006-2008
NASHUATEC - RICOH
Consultant in Document Management Solutions
2000-2005
PERSONAL PROJECT
GOODSWITCH
Founder
2020
developed and launched goodswitch.be, an innovative B2B2C platform to embark individuals and companies in a virtuous circle to recapture 200% of the CO2 we all emit by planting trees
OTHER INFO
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Trilingual : French native, very good command of English and Dutch (daily practice)
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Advanced level in digital marketing, expert level in Microsoft Office
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Comedian, moto, cinema